Award-winning stiletto brand wins big online
The Project
The client has developed a revolutionary brand of comfortable designer Stilettos. As their products were already popular in Scandinavia, the client tasked us with helping them drive more online sales in the UK market. The key challenge was to find pools of buyers who could afford the price-point.
Results after 4 months of working with us
5.5x
Return on
Investment
95%
dance classes booked out
87%
fitness classes booked out
The Solution
1.
The Brains executed a paid search campaign across Google and Bing. We used existing customer data to build audiences that would be most likely to purchase the product and targeted the wealthiest postcodes in the country. We built a 3-stage funnel to educate potential customers on the brand and convert the most interested.
2.
Additionally, we optimised the core landing pages on the site, to improve conversion rates. Over 6 months we increased sales on average 15% month-on-month & brought the CPL down from an initial £120 to £35.
