Revolutionary tool manufacturer solves conversion conundrum

The Project

brainy illustration light - Revolutionary tool manufacturer solves conversion conundrum
Group 1109 - Revolutionary tool manufacturer solves conversion conundrum

130%

improvement in conversion rate

Group 1110 - Revolutionary tool manufacturer solves conversion conundrum

55%

improvement in cart completion rate

quote - Revolutionary tool manufacturer solves conversion conundrum

We new our advertising was not optimised but we didnt realise how much scope there was for improvement until we worked with The Brains. Their data-led approach was awesome

solves conversion conundrum 1 - Revolutionary tool manufacturer solves conversion conundrum

Uri

COO

The Solution

1.

The client did not have Google Analytics tracking implemented properly so we overhauled the set-up. We also setup Google Tag Manager and Hotjar (heat-mapping software), so we could closely monitor user behaviour right down to the mouse scroll. We let the campaigns run for a couple of weeks to gather data and then analysed the findings. There were a number of issues undermining the site’s performance, for example visitors were only skimming over the educational material, contact forms were too long and people gave up half way.

2.

In addition, we saw that people were only watching 35% of the explainer video and, most importantly, the checkout was loading too slowly on mobile and almost halving conversion rates. Our UX team adderessed each of these issues in turn and our developers made the necessary adjustments.

3.

Once work was completed, we saw an 130% increase in conversion rate and a 50% increase in cart completion rate. Session times were up by 2 minutes on average and the number of returning users was up by 22%

Group 783 - Revolutionary tool manufacturer solves conversion conundrum

Growth Marketing Services Tailored To Healthcare