Revolutionary tool manufacturer solves conversion conundrum
improvement in conversion rate
improvement in cart completion rate
We new our advertising was not optimised but we didnt realise how much scope there was for improvement until we worked with The Brains. Their data-led approach was awesome
The client did not have Google Analytics tracking implemented properly so we overhauled the set-up. We also setup Google Tag Manager and Hotjar (heat-mapping software), so we could closely monitor user behaviour right down to the mouse scroll. We let the campaigns run for a couple of weeks to gather data and then analysed the findings. There were a number of issues undermining the site’s performance, for example visitors were only skimming over the educational material, contact forms were too long and people gave up half way.
In addition, we saw that people were only watching 35% of the explainer video and, most importantly, the checkout was loading too slowly on mobile and almost halving conversion rates. Our UX team adderessed each of these issues in turn and our developers made the necessary adjustments.
Once work was completed, we saw an 130% increase in conversion rate and a 50% increase in cart completion rate. Session times were up by 2 minutes on average and the number of returning users was up by 22%