High value lead generation for consultancy firm

The Project

brainy illustration light - High value lead generation for consultancy firm
Group 1109 - High value lead generation for consultancy firm

Helped client on-board

multinational corporates, including M&S, AstraZeneca and RBS

Group 1110 - High value lead generation for consultancy firm

Halved the cost

of a marketing qualified lead (MQL)

The Solution

1.

Our solution was to build a laser-targeted LinkedIn campaign to drive relevant prospects to the client’s website. The LinkedIn advertising platform enabled us to target by company and job title so we could be super focused.

2.

We restructured the site itself to make it more ‘conversion focused’ and built-out the content signifcantly, to educate prospects on the value-add to be gained. After studying the design of competitor campaigns, we created ads with a uniquely educational look and feel, much like the Economist, and saw click-through rates nearly double as a result. Given the client’s relatively long sales cycle – on average around 6 months – we built-out remarketing funnels to ensure that the most engaged prospects were fed interesting content at regular internvals. Once optimised, the campaign delivered a consistent source of inbound enquiries each month, enabling the client to pause less reliable marketing initiatives such as telesales and cold email outreach.

Group 783 - High value lead generation for consultancy firm

Growth Marketing Services Tailored To Healthcare