Freelancer platform optimises sign-up process
The Project
Freelancer platform for the Financial Services industry was looking to improve the efficiency of its freelancer sign-up process. Sign-up completion rate was sitting at around 25%, which was problematic as they were looking to scale operations.
200+%
improvement in sign-up conversion rate
The Brains’ scientifc approach to our CRO was very welcome and we were impressed with the results
Niclas
Founder
The Solution
1.
We set up advanced analytics, tag manager and heatmap tracking. Upon analysing the data, it was evident that there were multiple inefficiencies in the freelancer sign-up process. We went back to the drawing board and created a best practice customer journey map. We then prototyped the new journey and conducted user testing, heatmapping people’s actions and taking feedback.
2.
We ended up condensing what was previously a five step sign-up process into a simple two step process, taking over half the time.
3.
Once the revised journey was made live, completion rates increased from 25% to 67%. We continue to make constant refinements and tweaks as the client expands their operations.
