Freelancer platform optimises sign-up process

The Project

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Group 1109 - Freelancer platform optimises sign-up process

200+%

improvement in sign-up conversion rate

quote - Freelancer platform optimises sign-up process

The Brains’ scientifc approach to our CRO was very welcome and we were impressed with the results

optimises sign up process 1 - Freelancer platform optimises sign-up process

Niclas

Founder

The Solution

1.

We set up advanced analytics, tag manager and heatmap tracking. Upon analysing the data, it was evident that there were multiple inefficiencies in the freelancer sign-up process. We went back to the drawing board and created a best practice customer journey map. We then prototyped the new journey and conducted user testing, heatmapping people’s actions and taking feedback.

2.

We ended up condensing what was previously a five step sign-up process into a simple two step process, taking over half the time.

3.

Once the revised journey was made live, completion rates increased from 25% to 67%. We continue to make constant refinements and tweaks as the client expands their operations.

Group 783 - Freelancer platform optimises sign-up process

Growth Marketing Services Tailored To Healthcare