1) We built a comprehensive search campaign which we used to target people searching specifically for things such as ‘tile showroom’, ‘tile shop’, ‘cheap porcelain tiles’. This aspect of the campaign drove highly relevant traffic to the website and has generated upwards of 1700 leads for the business.
2) We supplemented the search campaign with a display campaign, which is less targeted but has a much wider reach. The purpose of this campaign was to drive high volumes of traffic to the website, which could then be remarketed to in a separate display campaign. People who are already familiar with a brand and a website are often more valuable than completely new visitors and we accounted for this fact in our campaign strategy.