1) We outlined the strengths and virtues of Paid Search marketing, which allows a business to place ads in front of people who are actively searching for the service that they offer. Our campaign was to be very highly focused in terms of geography and setup in such a way that our ads would be seen by working professionals who are generally highly stressed.
2) We built a custom paid search landing page to which we would drive potential patients. The landing page was mobile responsive, it gave a clear and concise overview of what the practice had to offer, it featured several strong call to actions (CTAs) and it had an in-built lead form for patients to fill out. Once submitted, a lead notification was sent directly to the client which they then followed up on within a few hours. This strategy resulted in a sharp increase in their number of confirmed patient bookings.
3) Our campaign comprised of a wide variety of different keywords, ranging from quite general (treatment for trauma) to extremely specific (psychotherapist in London) and we refined this list over time. The campaign currently runs on a core set of keywords, and 1 in 10 people who clicked on an ad go on to submit their personal details. We have halved the cost per conversion since launching the campaign and have increase the conversion rate by 180%.