Dental clinic digital marketing

Grow your dental clinic faster with our specialist digital marketing services. The Brains are experts in dental marketing. We help clinics and practices to attract new clients, generate leads and increase revenue with clever online advertising techniques proven to work.

dental clinic digital marketing - The Brains

Our dental marketing specialists will help you to:

  • Increase new bookings
  • Reduce advertising spend
  • Improve retention rates
  • Market dental clinic services
  • Link your marketing spend to actual results – typically a source of frustration for dental clinics

London’s specialist dental marketing agency

dental clinic digital marketing - The Brains


We don’t believe in “fluffy” marketing, or vanity metrics. All of our dental marketing campaigns are designed to bring in revenue.

dental clinic digital marketing - The Brains


We dig into your data and create content strategies based on actionable insights.

dental clinic digital marketing - The Brains

Flexible pricing

Our dental marketing packages scale to meet your needs and suit your budget.

Dental marketing – fill your appointment books using expert online advertising techniques

We’re a leading UK dental marketing agency that specialises in lead generation, online advertising, and content marketing to help dental clinics increase bookings, boost online visibility, and increase retention.

We understand that dentistry is a huge market and that standing out and attracting clients can sometimes be difficult if you don’t have good leads early on; that’s why all our campaigns are bespoke and distinct to each clinic we work with to ensure that lead generation is addressed early on to achieve maximum results.

Using our PPC, SEO, social media marketing and email marketing techniques, we’ll make sure that your ads get noticed by your target audience.

dental clinic digital marketing - The Brains

Book your FREE dental marketing consultation

dental clinic digital marketing - The Brains

How we partner with you

We partner with you to identify the best patient acquisition strategies for your clinic or practice. Once the strategy has been set, we’ll take the reins; generating an unlimited supply of high-quality enquiries without you having to lift a finger.

What do clients say about us?

Our approach to dental marketing

As London’s leading dental marketing company, The Brains are experts in getting more clients through the door and retaining them.

Here’s a look at how we work with dental clinics to achieve excellent results:

  • Our experts use proven, cutting edge digital marketing strategies to locate and target your target audience both online and geographically. Whether it’s through social media advertising, email marketing, or PPC, we will find the best way to reach your target audience and turn them into high-quality leads for your dental practice.
  • We will work with you to ensure that your website is optimised to drive more conversions once we have directed your target audience there. Whether it’s through site-mapping or improving the overall page layout, we can help optimise your website buyer’s journey.
dental clinic digital marketing - The Brains
dental clinic digital marketing - The Brains
  • With our approach to lead generation, you can expect to see unlimited leads and increased revenue. To help boost our lead generation processes’ efficiency, we use automation to identify, target, and convert your target audience at phenomenal rates without you having to lift a finger.
  • Before starting a campaign, we work with each of our clients to set realistic campaign goals and achievable KPIs to have a shared understanding of what we expect to achieve from your dental marketing campaign.
  • We believe in transparency and open communication. That’s why we provide regular, easy to digest reports so that you know how your campaign is progressing every step of the way.
  • We make the most of your budget to maximise revenue, using data to back up every strategy that we implement. Everything we do is results-based, so you can be sure that every penny is going directly towards delivering excellent results.
  • Dental marketing is incredibly broad, and we know how important it is to understand the needs of each target audience we are approaching. Through our extensive experience, we know how to implement appropriate messaging at a point of crisis so that your target audience can get the help that they need.
  • Our experts understand the legal complexities surrounding dental marketing and how to market your dental clinic effectively following the rules on Facebook, Instagram, email, online advertising and PPC.
dental clinic digital marketing - The Brains

Click below to book a free consultation to discuss how our approach can benefit you.

Recommended channels for dental marketing

dental clinic digital marketing - The Brains

Google Ads

Google Ads are often the most effective way of acquiring new clients – fast. Whether you’re building your first campaign or looking to improve an existing account, we can help you use Google to quickly develop a reliable source of new patient bookings

dental clinic digital marketing - The Brains

Social Ads

We use Facebook and Instagram marketing to grow your brand awareness and help you reach new audiences. We target ads towards people most likely to use your services and optimise all parts of the funnel to maximise your returns

dental clinic digital marketing - The Brains

Email Marketing

Many practices miss out on significant revenue by failing to retain patients or re-engage prospects. By running email nurturing campaigns to your database we can help you build better relationships, demonstrate your credentials and market new offerings

Why choose The Brains for your dental marketing campaign?

  • Clinics typically see up to a 45% increase in lead volume when working with us
  • Our ads deliver consistent, significant ROI for clinics and practices
  • Our clients often increase their retention rates by more than 20%, meaning they can grow rapidly whilst still cutting unnecessary marketing costs
  • We collaborate flexibly and won’t tie you in – work with us for as long as you want to

Digital marketing services from The Brains

dental clinic digital marketing - The Brains

Lead Generation & Leads On Tap

Generate unlimited leads for your business & reduce marketing costs.
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dental clinic digital marketing - The Brains

Marketing Automation

Automate complex processes and content delivery, to save time, money & effort.

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dental clinic digital marketing - The Brains

Online Advertising

Advertise on the right channels and drive exceptional results.

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dental clinic digital marketing - The Brains

Conversion Rate Optimisation

Improve your website content and user journeys to gain more sales.

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dental clinic digital marketing - The Brains

Content Strategy

Create compelling content aligned to Personas and convert more customers.

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dental clinic digital marketing - The Brains

Web Design & Development

Publish a beautiful conversion-driving website for your business.

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dental clinic digital marketing - The Brains


Gain more website traffic and improve online visibility with SEO marketing.

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dental clinic digital marketing - The Brains


Generate leads and gain sales via Pay Per Click advertising on Google, Amazon & Bing.

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dental clinic digital marketing - The Brains

Social Media

Reach a wider audience and gain high quality leads with social media advertising.

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Free digital marketing resources for dental clinics


Want to learn how to do digital marketing? Check out our Healthcare Marketing Marketing Masterclass Video

Healthcare eBook

 Download this ebook to see the ways in which COVD-19 is changing how Healthcare Clinics attract customers

Dental marketing FAQ

What is dental marketing?

Dental marketing helps dental clinics advertise their services online to potential customers and convert them into clients.

The process begins by identifying where potential customers are located both geographically and online to ensure that your ads are placed correctly to maximise your budget and generate leads.

At The Brains, we’ve helped many dental clinics increase their client list and generate good-quality, long-lasting leads. We use a wide range of marketing tools to save you money and guarantee excellent results, including:

Our clients typically see a significant reduction in marketing costs and huge increases to their ROI when working with us.

What is dental marketing lead generation?

Dental marketing lead generation works very much like any other form of lead generation – it helps identify, attract, and convert prospective clients into paying customers.

At The Brains, we’re not just a dental marketing company, we’re also lead generation pioneers. We’ve transferred our automated formula that has proven to generate unlimited leads for our B2B, B2C, and eCommerce clients and used it to help our dental clients do the same. 

We’re a committed, results-driven agency, and we make sure that our clients get the maximum ROI possible. We guarantee to place your ad content in front of your target audience using the appropriate channels so that none of your budget goes to waste. Whether it’s through SEO, PPC, LinkedIn, or email marketing, we’ll make sure that your ads are seen by your target audience.

How does dental marketing lead generation work?

The Brains have developed a data-driven lead generation strategy that guarantees high-quality leads. It’s a multi-step process carried out by our in-house industry experts.

  1. Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set.
  2. Personas and targeting – we workshop your ideal client, define which personas to target and what messaging will be most effective.
  3. Content strategy and advertising approach – we recommend the channels, messaging, and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written.
  4. Campaign build – we create the campaign, build out targeted ads, funnels and supporting content.
  5. Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to improve on CPL and lead volumes continually. Once the core channels are delivering a healthy ROI, we often add in supporting channels to build out the funnel, for example, by adding email automation campaigns to increase retention rates.

Which digital marketing channels are best for my dental clinic?

With so many dental clinics vying for the same prospects, standing out online and successfully converting prospects can be incredibly difficult. That’s why it’s best to consider a few questions before choosing which marketing channels to use for your marketing campaign to maximise ROI.

  • What services are you going to offer?
  • What geographical areas are you going to operate in?
  • What age range are you going to offer your services to?
  • What prices will you be offering?

Once you have a better understanding of who your target audience is, you can then start to think about what channels to advertise your services on. For instance, if your target audience is primarily young professionals, you might want to consider LinkedIn advertising. However, it’s often the case that a combination of channels produces the best results.

If you’d like to know more about what channels to use, have a chat with one of our content marketing experts to find out more.

How do The Brains save me money on my digital marketing activity?

At The Brains, we know that your bottom line is what matters most; that’s why we’re laser-focused on maximising our clients ROI to achieve the best results possible. We don’t waste time using ‘fluffy metrics’, and we won’t waste your budget on arbitrary techniques.

If you’d like to know more about how The Brains has helped other dental clinics in the past or how we can help your clinic, give us a call or send us a message and we’ll fill you in on everything you need to know.

Ready to talk about dental clinic marketing?