SaaS marketing requires an analytical approach, a data-driven methodology, and a clear focus on velocity metrics and customer journey. Understanding what your clients need most, how to optimise their journey and how best to communicate the clear USPs of your SaaS offering will mean the difference between achieving your growth goals and not doing so. The Brains is a specialist SaaS agency that offers bespoke marketing and sales automation services designed to aid SaaS companies in growing faster. Through our sister consultancy SaaSible, we offer tailored consultancy services proven to improve MRR, CLV and reduce churn.

A SaaS marketing agency provides specialist marketing services that help SaaS companies to improve their most important metrics and overcome growth hurdles that have been holding them back from achieving their most important business goals. 

Our specialist SaaS services focus on improving:

• MRR – monthly recurring revenue; this is through lead generation, setting up or improving marketing campaigns, improving customer journey and implementing elements like lead scoring or nurturing.
• Churn – we analyse which issues with customer journey, service or experience are causing customers to drop off and affecting retention metrics. By improving the way your website or customer communications work, and the way your CRM manages customer data, you can often improve churn with a few simple tweaks. 
• CAC – customer acquisition cost; by improving the quality of leads, targeting and creative for your campaigns and the layout and functionality of your landing pages, you can reduce the cost of acquiring customers.
• CLV – customer lifetime value; as part of improving revenue and churn, we are also focussing on increasing the lifetime value of each and every customer. This could be through selling higher packages, keeping clients on for longer, or cross selling additional services. 

We partner with clients in a variety of flexible ways, from full ongoing marketing support to a collaborative consultancy, a one-off audit or training of your existing team. 

When you reach out for a quote, we’ll examine which approaches will work best for you, based on your company goals, timelines, growth trajectory and budget.

Our SaaS marketing services are designed to be flexible, affordable and scalable. 

You can start working with us from as little as 1 hour of one-off consultancy, with no strings or ties. 

Our services are chargeable at £85/h, however we do occasionally offer discounts depening on how many hours you book, how far in advance.

The Brains is primarily a SaaS sales and marketing consultancy, offering collaborative services. We do offer website optimisation services for SaaS companies, particularly CRO and SEO services designed to improve customer journey. We don’t typically take on large web builds, we do however provide ongoing website maintenance and management services; it depends on your needs and requirements. We also have a trusted development partner for more complex or large-scale web work and would be happy to introduce you.

SaaSible is our dedicated SaaS marketing consultancy, which provides flexible and collaborative marketing and sales services. If you would be best served by SaaSible, we will recommend this to you during our initial consultancy appointment.