Established MBA provider updates online marketing strategy to gain new students

The Project

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The campaign was so successful that the course ended up being oversubscribed by 23% and the Client was able to roll-out the same formula to market their other courses

The Solution

1.

In initial discussions with the client, it became clear that they were moving from a traditional in-person teaching approach to a revolutionary new online MBA offering that was the first of its kind in their area of operation. With such a short period of time in which to acquire leads and gain students for the course, we swiftly undertook a persona workshop to identify three different target audiences for the campaign, and then designed distinct messaging journeys for them, across LinkedIn and Facebook.

2.

As part of our content strategy services, we also devised a new look and feel for their website based on attracting and converting these target personas in as short a time frame as possible. We built a new prospectus, designed four new web pages, and implemented campaigns swiftly, continually tweaking to improve results along the way.

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