A London based Ad-tech startup was hoping to transform the humble carrier bag into a mobile advertising display platform. As part of their initial growth, they were targeted with recruiting bag wearing evangelists and to subsequently capture the imagination of advertisers and ad agencies.
The Brains helped the Start-up with a fully scoped marketing plan to achieve the targets. The first step was to engage followers through social media. By designing, writing and sharing content as well as targeting local influencers the company was able to acquire these highly engaged, early evangelists. Following that success, The Brains launched a simple email marketing campaign to draw the attention of the ad agencies.