The Client is one of Europe’s first RoboAdvisors, founded in 2014 they help retail investors access the stock markets through a passive smart ETF investment strategy managed automatically/robotically.
In 2016 The Brains were asked to help the company grow into the dominant European Robo fund. Since the company was only recently FCA regulated it was important to acquire new users of the Service without direct solicitation according to the FCAs rules.
Using a combination of SEO, PR and Sponsored Content, The Brains were able to get the company into pole position on the App store. The company was featured in the most prominent financial publications and re-shared on social media which generated significant intrigue about the company leading many retail investors to sign-up for either free practice accounts or to commit money for management.
Since then they are now the most downloaded Robo-Advisor app in Europe with over 100 000 downloads.