Print and framing Company specialising in bespoke requests
The Client was looking to compete more effectively in the highly competitive online Print marketplace. The challenge was to deliver more online leads without breaking the bank by entering a bidding-war for clicks.
We developed a Paid Search Campaign weighted towards a high-end audience. The key lever was to ensure that Ads would only be shown to potential buyers with the means to afford the Client’s services, so we ran numerous A/B targeting and copy tests to optimise for this demographic.
After refinements, the Campaign delivered strong results. We achieved an average cost per lead of £12 and on direct sales off the website, a return on Investment of over 3.8%