Digital Marketing News & Insights

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Latest News

How to Market Healthcare Services – What Works? What Doesn’t? An Easy Guide for Newcomers

10 minutes to read

Hannah Else |

We’re dealing with a very different healthcare industry today. It’s changed considerably, even from the one we knew just a few years ago. In a shifted landscape of healthcare, where digital transformation and patient care meet, marketing has become a vital pulse for...

How to Market a SaaS Product…When You Don’t Know What You’re Doing

10 minutes to read

Hannah Else |

When innovation meets business – in other words, in SaaS – mastering the art of marketing can seem like a daunting task. If you find yourself pondering questions like: How to market a SaaS product? Where do I begin?, you're not alone.Today, we’ll demystify the...

Finally, a Straight Answer: Should I Hire a Digital Marketing Consultant?

10 minutes to read

Hannah Else |

As an industry, digital marketing is nothing if not dynamic. Strategies evolve swiftly, online trends come and go, and organisations face an increasing number of competitive arenas – and ways to compete.Within this picture, the role of a seasoned digital marketing...

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Latest Insights

TikTok influencer marketing strategies for 2022: How to use TikTok to help scale your business effectively

10 minutes to read

Megan Taylor |

Interested in learning the latest TikTok social media marketing strategies? Attempting to curate a successful social media marketing strategy in 2022 without utilising TikTok influencer marketing is like trying to catch a Gen III Latios without a Master Pokeball: it’s...

How to use auto-generated captions for advertisements in different languages

10 minutes to read

Megan Taylor |

Auto-generated captions are essential marketing tools for companies who want to reach silent scrollers with Facebook and YouTube ads. An auto-generated caption creates subtitles that overlay on your videos so that people who watch your content on mute can have a good...

Lead Generation PPC

Privacy, Prioritised: Preparing for a Third Party Cookie-less Future

13 minutes to read

Richard Cannon |

Before you run to the supermarket on a panic buying spree for shortbread and ginger snap biscuits, don’t worry: cookies aren’t going anywhere, thank goodness. Not the sweet and delicious, chocolate chip-studded kind, anyway. Those are here to stay - and praise be. Why...