LinkedIn advertising

Without the expertise of an online advertising agency like The Brains, businesses often struggle to gain traction on social platforms like LinkedIn. Our team covers all bases, from content creation to management and implementation, while making sure you’re never in the dark about what’s happening with your campaign. With agency knowledge on your side, you have a much better chance of success with your advertising.

There’s no standard price for advertising, whether you’re interested in LinkedIn ads or SEO. The cost of your campaign will ultimately depend on your short and long-term goals, copy requirements, design approach, the frequency of ads and more. To find out how much a LinkedIn campaign precisely engineered to achieve your goals might cost, book a free consultation with one of our Brains.

There really is no limit to the number of platforms you can advertise across as long as you have the budget for it and, if you’re running campaigns yourself, the time to manage and optimise them. At The Brains, in addition to our LinkedIn advertising management, we also provide solutions for Facebook, Instagram and Twitter. If you aren’t sure where to start, we’ll be able to recommend the best online advertising platforms for your business based on your business goals, so you needn’t worry about strategising just yet. But remember: the more places your business can be found online, the more opportunities you have to generate leads!

DIY advertising is always an option, but it’s unlikely you’ll make enough sales consistently to make it worthwhile. Investing in a reliable agency is the best way forward because you’ll have much more to show for it in the long run. Our data analysts will ensure your ads are targeting the correct personas at exactly the right time, and with our experienced content strategists and copywriters crafting irresistable ad copy that hits all the right emotional buttons, you can practically guarantee that hot leads will be flying in before you can say ‘LinkedIn’ .

An agency can help you generate leads via LinkedIn using ads, bots, lead generation forms and social posts, but without understanding who you should target, none of these techniques are likely to work for you. The first step towards successful LinkedIn lead generation is figuring out where your potential buyers are on the platform. Then, you can make sure your ads are only reaching your persona, not only increasing conversions but also reducing the risk of wasting budget on people who aren’t even interested in what you have to offer. To get the best results, this type of lead generation requires a significant amount of data and research, so it’s best to enlist the help of experienced marketing specialists to make sure you get it right.

A lead magnet is a tool for attracting prospects and converting them into a lead. Successful lead magnets are a “no-brainer” for users and worth trading their personal information for. For B2B businesses, this might be a whitepaper, pamphlet or information about an upcoming industry event — anything that provides value and is interesting to a potential client or customer. LinkedIn marketing agencies will often use a lead magnet in a lead generation form, offering access to a free resource in exchange for a LinkedIn user’s email address.

Leads On Tap is the lead generation formula invented by The Brains’ very own co-founder Larry Kotch and used in every one of our LinkedIn advertising campaigns. It combines specialist online advertising techniques with marketing automation and buyer psychology insights to provide unbeatable results and endless leads for our clients. Download the full blueprint to discover the Leads On Tap process for yourself.