Marketing for nursing homes

Picking a nursing home marketing strategy that will help you generate excellent results can be difficult. On the one hand, you’re not always marketing directly to your client – you can often be marketing to family or friends who will be acting on their behalf, so bear this in mind when developing your strategy.

Marketing for nursing homes isn’t as straightforward as it might seem. More and more older people are using search engines and social media to find products and services they require, so these are some avenues you might want to seriously consider when planning your next strategy.

At The Brains, we’re laser-focused when crafting marketing strategies to identify and convert target audiences into paying customers. Here are some questions that we like to ask:

• What age range do you want to attract?
• Where does your target audience live?
• Do they use social media?
• What social media channels do they use?
• What search engines do they use?
• What time do they use them?
• How much do you want to charge?

If you’d like to know more about how we conduct buying persona tests, speak to one of our marketing experts, and we’ll tell you everything you need to know.

Nursing home lead generation is the process whereby nursing homes attract prospective clients and convert them into paying residents, which can be done through a variety of marketing methods. For instance:

• Search engine searches
• PPC clicks
• Social media
• Blog posts

Lead generation is one of the most significant issues nursing homes face, with many nursing homes attempting to gain clients through more traditional methods such as referrals or word-of-mouth.

At The Brains, we believe that nursing homes shouldn’t have to rely on out-dated methods. Instead, they can attract and retain clients by using a first-class nursing home lead generation agency that knows how to achieve excellent results and maximise ROI.

The Brains have developed a data-driven lead generation strategy that guarantees high quality leads. It’s a multi-step process carried out by our in-house industry experts.

1. Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set.
2. Personas and targeting – we workshop your ideal client, define which personas to target and what messaging will be most effective.
3. Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written.
4. Campaign build – we create the campaign, build out targeted ads, funnels and supporting content.
5. Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes. Once the core channels are delivering a healthy ROI, we often add in supporting channels to build out the funnel, for example by adding email automation campaigns to increase retention rates.

We understand how important ROI is when hiring a digital marketing agency for your nursing home. That’s why we guarantee to provide you with excellent results and a transparent relationship at every stage of the marketing journey to know how your budget is being used.

If you’d like to know more about how we carry out our digital marketing here at The Brains, give us a call or send us a message, and we’ll fill you in on everything you need to know.