Marketing for nursing homes
The Brains is London’s leading digital marketing agency for nursing home marketing. We can help you to grow your care home business by targeting relevant local audiences with enticing online advertisements. Our nursing home marketing strategies span PPC, SEO, email marketing, social media advertisements and website optimisation – give us a call to discuss your requirements.
Our nursing home marketing specialists will help you to:
- Gain new clients
- Reduce advertising spend
- Improve retention rates
- Market care home services
- Link your marketing spend to actual results – typically a source of frustration for care home groups!
London’s specialist marketing agency for nursing homes and care homes
We don’t believe in “fluffy” marketing, or vanity metrics. All of our campaigns are designed to bring in revenue.
We dig into your data and create content strategies based on actionable insights.
Our nursing home marketing solutions scale to meet your needs and suit your budget.
Marketing for nursing homes – fill your appointment books using expert online advertising techniques
Marketing for nursing homes has never been more important. With most searches for nursing homes now taking place online, and a rapidly ageing population, the need for care home services increases every day.
Any nursing home looking to build a stable client base should focus some of its energy on creating a good digital marketing strategy in order to build reputation and drive revenue.
The Brains is a leading nursing home marketing agency with years of experience helping care home companies to grow their business and increase client bookings.
Book your FREE care home marketing consultation
How we partner with you
We partner with you to identify the best client acquisition strategies for your nursing home. Once the strategy has been set, we’ll take the reins; generating an unlimited supply of high-quality enquiries without you having to lift a finger.
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Our approach to marketing for nursing homes
The Brains approach to nursing home marketing allows us to help boost our nursing home clients’ revenue and build an excellent online reputation that will help generate leads for years to come.
We’re a nursing home marketing agency that specialises in generating leads and producing fantastic ROI for our clients, using a variety of methods that we tailor to each of the businesses we work with. We’re flexible when it comes to budget and we don’t set targets that we can’t achieve – our main goal is to achieve long lasting ROI and boost visibility for all of our clients.
Here’s a breakdown of how we do it:
- Our experts use proven, cutting edge digital marketing strategies to locate and target your target audience both online and geographically. Whether it’s through social media advertising, email marketing, or PPC, we will find the best way to reach your target audience and turn them into loyal clients.
- We will work with you to ensure that your care home website is optimised to drive more conversions once we have directed your target audience there. Whether it’s through site-mapping or improving the overall page layout, we can help optimise your website buyer’s journey.
- Before starting a nursing home , we work with each of our clients to set realistic campaign goals and achievable KPIs to have a shared understanding of what we expect to achieve from the campaign.
- We believe in transparency and open communication. That’s why we provide regular, easy to digest reports so that you know how your campaign is progressing every step of the way.
- We make the most of your budget to maximise revenue, using data to back up every strategy that we implement. Everything we do is results-based, so you can be sure that every penny is going directly towards delivering excellent results.
- Nursing home marketing is complex, and we know how important it is to understand the needs of each target audience we are approaching. Through our extensive experience, we know how to implement appropriate messaging at a point of crisis so that your target audience can get the help that they need.
- Our experts understand the legal complexities surrounding nursing home marketing and how to market your care home effectively following the rules on Facebook, Instagram, email, online advertising and PPC.
Recommended channels for care home marketing
Why choose The Brains?
- Care homes see a significant increase in client bookings after working with us
- Our digital marketing strategies have a significant return on Investment for care homes.
- Our clients often increase their retention rates by more than 20%, meaning they can grow rapidly whilst cutting unnecessary marketing costs
- We collaborate flexibly and won’t tie you in – work with us for as long as you want to
Our full range of marketing for nursing homes services
Free digital marketing resources for nursing homes
Marketing for nursing homes FAQ
What is nursing home marketing?
Marketing for nursing homes is the process of building an online presence to bring in clients, build trust, and generate interest in your business online.
Marketing for nursing homes is becoming increasingly prominent, with more people finding nursing homes through online searches.
However, unlike other healthcare marketing services, nursing homes pose their own distinct set of problems. For instance:
- It is often family or friends searching for a home on behalf of their loved ones.
- People who are searching for themselves might struggle to find your business if they are not tech-savvy.
- Building online trust can be difficult if you don’t have good leads early on.
If you want to know more about marketing for nursing homes, give one of our experts a call today.
What are some effective marketing strategies for nursing homes?
Picking a nursing home marketing strategy that will help you generate excellent results can be difficult. On the one hand, you’re not always marketing directly to your client – you can often be marketing to family or friends who will be acting on their behalf, so bear this in mind when developing your strategy.
Marketing for nursing homes isn’t as straightforward as it might seem. More and more older people are using search engines and social media to find products and services they require, so these are some avenues you might want to seriously consider when planning your next strategy.
At The Brains, we’re laser-focused when crafting marketing strategies to identify and convert target audiences into paying customers. Here are some questions that we like to ask:
- What age range do you want to attract?
- Where does your target audience live?
- Do they use social media?
- What social media channels do they use?
- What search engines do they use?
- What time do they use them?
- How much do you want to charge?
If you’d like to know more about how we conduct buying persona tests, speak to one of our marketing experts, and we’ll tell you everything you need to know.
What is nursing home lead generation?
Nursing home lead generation is the process whereby nursing homes attract prospective clients and convert them into paying residents, which can be done through a variety of marketing methods. For instance:
Lead generation is one of the most significant issues nursing homes face, with many nursing homes attempting to gain clients through more traditional methods such as referrals or word-of-mouth.
At The Brains, we believe that nursing homes shouldn’t have to rely on out-dated methods. Instead, they can attract and retain clients by using a first-class nursing home lead generation agency that knows how to achieve excellent results and maximise ROI.
How does nursing homes lead generation work?
The Brains have developed a data-driven lead generation strategy that guarantees high quality leads. It’s a multi-step process carried out by our in-house industry experts.
- Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set.
- Personas and targeting – we workshop your ideal client, define which personas to target and what messaging will be most effective.
- Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written.
- Campaign build – we create the campaign, build out targeted ads, funnels and supporting content.
- Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes. Once the core channels are delivering a healthy ROI, we often add in supporting channels to build out the funnel, for example by adding email automation campaigns to increase retention rates.
How does The Brains save me money on my digital marketing activity?
We understand how important ROI is when hiring a digital marketing agency for your nursing home. That’s why we guarantee to provide you with excellent results and a transparent relationship at every stage of the marketing journey to know how your budget is being used.
If you’d like to know more about how we carry out our digital marketing here at The Brains, give us a call or send us a message, and we’ll fill you in on everything you need to know.