Digital marketing for beauty clinics
The Brains is a specialist digital marketing agency for beauty clinics and healthcare companies. We’ve helped aesthetic clinics, medical spas and beauty clinics to boost sales, increase revenue and attract new customers online. Find out how our proven approach to beauty clinic marketing can help you grow your company faster!
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Our beauty marketing specialists will help you to:
- Increase new bookings
- Reduce advertising spend
- Improve retention rates
- Market beauty clinic services
- Link your marketing spend to actual results.
London’s specialist digital marketing agency for beauty clinics
We don’t believe in “fluffy” marketing, or vanity metrics. All of our beauty marketing campaigns are designed to bring in revenue.
We dig into your data and create beauty content marketing strategies based on actionable insights.
Our beauty clinic marketing solutions scale to meet your needs and suit your budget.
Marketing for beauty and aesthetic clinics – fill your appointment books using our proven online advertising techniques
The Brains has helped lots of London’s most successful beauty and aesthetics clinics to grow their client base, reach new audiences and bolster sales using proven online advertising techniques.
Our Brainy approach to beauty marketing blends online buying psychology and powerful audience insights with creative content strategy and automations, to create revenue-driving campaigns that deliver incredible ROI.
Whether you’re marketing a new beauty clinic, looking to branch out into additional locations or securing your position as a leading aesthetics group, we can help.
Book your FREE beauty marketing consultation
How we partner with you
We partner with you to identify the best client acquisition strategies for your beauty clinic or medispa. Once the strategy has been set, we’ll take the reins; generating an unlimited supply of high-quality enquiries without you having to lift a finger.
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Our approach to marketing for beauty and aesthetic clinics
Here at The Brains, we’re market leaders for crafting and implementing effective marketing strategies that increase online visibility, boost web traffic, and generate leads.
We know how difficult it can be for beauty and aesthetic clinics to grow their online presence, and we believe that growth should be a long-term feature – not just a quick fix.
We’ve spent years creating data-driven methods to help our clients see excellent long-term ROI that has helped them become market leaders. Let’s break down our approach to beauty and aesthetic clinic marketing, so you can see what makes us a leading beauty marketing agency.
- Our experts use proven, cutting edge digital marketing strategies to locate and target your audience, both online and geographically. We understand the need to reach relevant local audiences within a commutable distance of your clinic, and know how to reach the right people in your local area through social media advertising, email marketing, or PPC
- We will work with you to ensure that your website is optimised to drive more conversions once we have directed your target audience there. Whether it’s through site-mapping or improving the overall page layout, we can help optimise your website buyer’s journey.
- Before starting a new beauty marketing campaign, we always work with our clients to set realistic campaign goals and ensure that your activity is primed to deliver unbeatable ROI
- We believe in transparency and open communication. That’s why we provide regular, easy to digest reports so that you know how your campaign is progressing every step of the way.
- We make the most of your budget to maximise revenue, using data to back up every strategy that we implement. Everything we do is results-based, so you can be sure that every penny is going directly towards delivering excellent results.
- Beauty clinic marketing is complex, and we know how important it is to understand the needs of your clinic and its clients. Thanks to our extensive experience and proven approach, we know how to implement appropriate messaging that is timely, engaging and relevant, so that we can attract your target audience and convert them
- Our experts understand the legal complexities surrounding beauty marketing and how to market your aesthetic clinic effectively following the rules on Facebook, Instagram, email, online advertising and PPC.
Click below to book a free consultation to discuss how our approach can benefit you.
Recommended channels for beauty and aesthetic clinic marketing
Google Ads are often the most effective way of acquiring new clients – fast. Whether you’re building your first campaign or looking to improve an existing account, we can help you use Google to quickly develop a reliable source of new patient bookings
We use Facebook and Instagram marketing to grow your brand awareness and help you reach new audiences. We target ads towards people most likely to use your services and optimise all parts of the funnel to maximise your returns
Many clinics miss out on significant revenue by failing to retain patients or re-engage prospects. By running email nurturing campaigns to your database we can help you build better relationships, demonstrate your credentials and market new offerings
Why choose The Brains?
- Beauty and aesthetics clinics see a significant increase in client bookings after working with us
- Our digital marketing strategies significant return on Investment for beauty clinics
- Our clients often increase their retention rates by more than 20%, meaning they can grow rapidly whilst cutting unnecessary marketing costs
- We collaborate flexibly and won’t tie you in – work with us for as long as you want to
Our full range of digital marketing services
Free digital marketing resources for beauty clinics
Marketing for beauty and aesthetic clinics FAQ
What is marketing for beauty and aesthetic clinics?
Marketing for aesthetic and beauty clinics is the process of creating online visibility and pointing potential customers towards your services online.
The benefits of implementing an effective marketing strategy can be astronomical and can produce excellent results.
- More organic traffic
- Bigger social media following
- Increased online visibility
- Interaction with customers
- Lead nurturing capabilities
Every beauty clinic can benefit from having a tailored digital marketing strategy, regardless of size or budget. If you’d like to know more about how The Brains can help your beauty clinic grow faster, speak to one of our beauty marketing experts today.
What are some effective marketing strategies for beauty and aesthetic clinics?
Advertising your beauty clinic to an engaged local audience is the best way to increase footfall and get more bookings in your client calendar. The most effective strategies target a large, qualified audience that is primed to book and ready to convert.
Social media platforms such as Instagram and Facebook are very popular online advertising channels that can be used to reach new audiences, increase engagement and drive conversions. PPC, SEO, email marketing and lead nurturing are also effective strategies, depending on your budget and ambitions.
Before picking which route to go down, we generally recommend that beauty clinics consult with expert digital marketers to build an audience profile for their clinic marketing campaigns. Factors to consider include:
- Where are your audience based?
- What is their budget?
- Which treatments most appeal to them?
- What will incite them to choose you over a competitor?
- What is most important to them in terms of USPs, eg price, convenience, location, flexible treatment times, easy online booking etc
- What sort of online experience does your audience expect, and are you currently providing an optimum user journey via your online marketing channels and website checkout?
If you’d like to know more about planning an effective strategy, drop us a call or send us a message.
How does beauty and aesthetic marketing work?
The Brains have developed a data-driven beauty marketing strategy that guarantees high campaign engagement and great ROI. It’s a multi-step process carried out by our in-house industry experts.
- Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring they are ambitious and deliver unbeatable ROI.
- Personas and targeting – we workshop your ideal client, define which personas to target and what messaging will be most effective.
- Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written.
- Campaign build – we create the marketing campaign, build out targeted ads, funnels and supporting content.
- Test and enhance – we never stop assessing your beauty marketing campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes. Once the core channels are delivering a healthy ROI, we often add in supporting channels to build out the funnel, for example by adding email automation campaigns to increase retention rates.
How does The Brains save me money on my digital marketing activity?
We understand how important ROI is when hiring a digital marketing agency for your beauty clinic. That’s why we go above and beyond to deliver excellent results and nurture a fruitful partnership with you that is built on trust. All of our campaigns are designed with ROI in mind, and clients often find that by working with us they save up to 50% on their campaign marketing costs; because our strategies are so effective at maximising your budget.
If you’d like to know more about how we carry out our digital marketing here at The Brains, give us a call or send us a message, and we’ll fill you in on everything you need to know.
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