Marketing for nursing homes

The Brains is London’s leading digital marketing agency for nursing home marketing. We can help you to grow your care home business by targeting relevant local audiences with enticing online advertisements. Our nursing home marketing strategies span PPC, SEO, email marketing, social media advertisements and website optimisation – give us a call to discuss your requirements.

marketing ideas for nursing homes - The Brains

Our nursing home marketing specialists will help you to:

  • Gain new clients
  • Reduce advertising spend
  • Improve retention rates
  • Market care home services
  • Link your marketing spend to actual results – typically a source of frustration for care home groups!

London’s specialist marketing agency for nursing homes and care homes

marketing ideas for nursing homes - The Brains


We don’t believe in “fluffy” marketing, or vanity metrics. All of our campaigns are designed to bring in revenue.

marketing ideas for nursing homes - The Brains


We dig into your data and create content strategies based on actionable insights.

marketing ideas for nursing homes - The Brains

Flexible pricing

Our nursing home marketing solutions scale to meet your needs and suit your budget.

Marketing for nursing homes – fill your appointment books using expert online advertising techniques

Marketing for nursing homes has never been more important. With most searches for nursing homes now taking place online, and a rapidly ageing population, the need for care home services increases every day.

Any nursing home looking to build a stable client base should focus some of its energy on creating a good digital marketing strategy in order to build reputation and drive revenue.

The Brains is a leading nursing home marketing agency with years of experience helping care home companies to grow their business and increase client bookings.

marketing ideas for nursing homes - The Brains

Book your FREE care home marketing consultation

marketing ideas for nursing homes - The Brains

How we partner with you

We partner with you to identify the best client acquisition strategies for your nursing home. Once the strategy has been set, we’ll take the reins; generating an unlimited supply of high-quality enquiries without you having to lift a finger.

What do clients say about us?

Our approach to marketing for nursing homes

The Brains approach to nursing home marketing allows us to help boost our nursing home clients’ revenue and build an excellent online reputation that will help generate leads for years to come.

We’re a nursing home marketing agency that specialises in generating leads and producing fantastic ROI for our clients, using a variety of methods that we tailor to each of the businesses we work with. We’re flexible when it comes to budget and we don’t set targets that we can’t achieve – our main goal is to achieve long lasting ROI and boost visibility for all of our clients.

Here’s a breakdown of how we do it:

  • Our experts use proven, cutting edge digital marketing strategies to locate and target your target audience both online and geographically. Whether it’s through social media advertising, email marketing, or PPC, we will find the best way to reach your target audience and turn them into loyal clients.
  • We will work with you to ensure that your care home website is optimised to drive more conversions once we have directed your target audience there. Whether it’s through site-mapping or improving the overall page layout, we can help optimise your website buyer’s journey.
marketing ideas for nursing homes - The Brains
marketing ideas for nursing homes - The Brains
  • Before starting a nursing home , we work with each of our clients to set realistic campaign goals and achievable KPIs to have a shared understanding of what we expect to achieve from the campaign.
  • We believe in transparency and open communication. That’s why we provide regular, easy to digest reports so that you know how your campaign is progressing every step of the way.
  • We make the most of your budget to maximise revenue, using data to back up every strategy that we implement. Everything we do is results-based, so you can be sure that every penny is going directly towards delivering excellent results.
  • Nursing home marketing is complex, and we know how important it is to understand the needs of each target audience we are approaching. Through our extensive experience, we know how to implement appropriate messaging at a point of crisis so that your target audience can get the help that they need.
  • Our experts understand the legal complexities surrounding nursing home marketing and how to market your care home effectively following the rules on Facebook, Instagram, email, online advertising and PPC.
Click below to book a free consultation to discuss how our approach can benefit you.
marketing ideas for nursing homes - The Brains

Recommended channels for care home marketing

marketing ideas for nursing homes - The Brains

Google Ads

Google Ads are often the most effective way to acquire new clients – fast. Whether you’re building your first campaign or looking to improve an existing account, we can help you use Google to quickly develop a reliable source of new patient bookings
marketing ideas for nursing homes - The Brains

Social Ads

We use Facebook and Instagram marketing to grow your brand awareness and help you reach new audiences. We target ads towards people most likely to use your services and optimise all parts of the funnel to maximise your returns
marketing ideas for nursing homes - The Brains

Email Marketing

Many practices miss out on significant revenue by failing to retain patients or re-engage prospects. By running email nurturing campaigns to your database we can help you build better relationships, demonstrate your credentials and market new offerings

Why choose The Brains?

  • Care homes see a significant increase in client bookings after working with us
  • Our digital marketing strategies have a significant return on Investment for care homes.
  • Our clients often increase their retention rates by more than 20%, meaning they can grow rapidly whilst cutting unnecessary marketing costs
  • We collaborate flexibly and won’t tie you in – work with us for as long as you want to

Our full range of marketing for nursing homes services

marketing ideas for nursing homes - The Brains

Lead Generation & Leads On Tap

Generate unlimited leads for your business & reduce marketing costs.
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marketing ideas for nursing homes - The Brains

Marketing Automation

Automate complex processes and content delivery, to save time, money & effort.

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marketing ideas for nursing homes - The Brains

Online Advertising

Advertise on the right channels and drive exceptional results.

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marketing ideas for nursing homes - The Brains

Conversion Rate Optimisation

Improve your website content and user journeys to gain more sales.

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marketing ideas for nursing homes - The Brains

Content Strategy

Create compelling content aligned to Personas and convert more customers.

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marketing ideas for nursing homes - The Brains

Web Design & Development

Publish a beautiful conversion-driving website for your business.

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marketing ideas for nursing homes - The Brains


Gain more website traffic and improve online visibility with SEO marketing.

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marketing ideas for nursing homes - The Brains


Generate leads and gain sales via Pay Per Click advertising on Google, Amazon & Bing.

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marketing ideas for nursing homes - The Brains

Social Media

Reach a wider audience and gain high quality leads with social media advertising.

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Free digital marketing resources for nursing homes


Want to learn how to do digital marketing? Check out our Healthcare Marketing Marketing Masterclass Video

Healthcare eBook

 Download this ebook to see the ways in which COVD-19 is changing how Healthcare Clinics attract customers

Marketing for nursing homes FAQ

What is nursing home marketing?

Marketing for nursing homes is the process of building an online presence to bring in clients, build trust, and generate interest in your business online.

Marketing for nursing homes is becoming increasingly prominent, with more people finding nursing homes through online searches.

However, unlike other healthcare marketing services, nursing homes pose their own distinct set of problems. For instance:

  • It is often family or friends searching for a home on behalf of their loved ones.
  • People who are searching for themselves might struggle to find your business if they are not tech-savvy.
  • Building online trust can be difficult if you don’t have good leads early on.

If you want to know more about marketing for nursing homes, give one of our experts a call today.

What are some effective marketing strategies for nursing homes?

Picking a nursing home marketing strategy that will help you generate excellent results can be difficult. On the one hand, you’re not always marketing directly to your client – you can often be marketing to family or friends who will be acting on their behalf, so bear this in mind when developing your strategy.

Marketing for nursing homes isn’t as straightforward as it might seem. More and more older people are using search engines and social media to find products and services they require, so these are some avenues you might want to seriously consider when planning your next strategy.

At The Brains, we’re laser-focused when crafting marketing strategies to identify and convert target audiences into paying customers. Here are some questions that we like to ask:

  • What age range do you want to attract?
  • Where does your target audience live?
  • Do they use social media?
  • What social media channels do they use?
  • What search engines do they use?
  • What time do they use them?
  • How much do you want to charge?

If you’d like to know more about how we conduct buying persona tests, speak to one of our marketing experts, and we’ll tell you everything you need to know.

What is nursing home lead generation?

Nursing home lead generation is the process whereby nursing homes attract prospective clients and convert them into paying residents, which can be done through a variety of marketing methods. For instance:

Lead generation is one of the most significant issues nursing homes face, with many nursing homes attempting to gain clients through more traditional methods such as referrals or word-of-mouth.

At The Brains, we believe that nursing homes shouldn’t have to rely on out-dated methods. Instead, they can attract and retain clients by using a first-class nursing home lead generation agency that knows how to achieve excellent results and maximise ROI.

How does nursing homes lead generation work?

The Brains have developed a data-driven lead generation strategy that guarantees high quality leads. It’s a multi-step process carried out by our in-house industry experts.

  1. Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set.
  2. Personas and targeting – we workshop your ideal client, define which personas to target and what messaging will be most effective.
  3. Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written.
  4. Campaign build – we create the campaign, build out targeted ads, funnels and supporting content.
  5. Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes. Once the core channels are delivering a healthy ROI, we often add in supporting channels to build out the funnel, for example by adding email automation campaigns to increase retention rates.

How does The Brains save me money on my digital marketing activity?

We understand how important ROI is when hiring a digital marketing agency for your nursing home. That’s why we guarantee to provide you with excellent results and a transparent relationship at every stage of the marketing journey to know how your budget is being used.

If you’d like to know more about how we carry out our digital marketing here at The Brains, give us a call or send us a message, and we’ll fill you in on everything you need to know.

Ready to talk about nursing home marketing?