Fitness studio marketing

As London’s leading digital marketing agency for fitness centres, we know the importance of having a strong online presence and how it can act as a catalyst for the growth of your business. Discover how our fitness studio marketing experts can help you increase revenue, generate leads and increase the size of your business.

digital marketing fitness - The Brains

Our fitness studio marketing specialists will help you to:

  • Increase new bookings
  • Reduce advertising spend
  • Improve retention rates
  • Market fitness studio services
  • Link your marketing spend to actual results.

London’s specialist fitness studio marketing agency

digital marketing fitness - The Brains


We don’t believe in “fluffy” marketing, or vanity metrics. All of our campaigns are designed to bring in revenue.

digital marketing fitness - The Brains


We dig into your data and create content strategies based on actionable insights.

digital marketing fitness - The Brains

Flexible pricing

Our fitness studio marketing solutions scale to meet your needs and suit your budget.

Fitness studio marketing – fill your appointment books using expert online advertising techniques

At The Brains, we’re experts when it comes to digital marketing for fitness studios. If you’re looking to grow your leads, boost your online visibility and drive organic traffic to your website, you’re in the right place.

Our marketing experts will help you locate and convert your target audience into paying customers using various marketing tools and techniques to guarantee that you get the best ROI possible.

digital marketing fitness - The Brains

Book your FREE fitness studio marketing consultation

digital marketing fitness - The Brains

How we partner with you

We partner with you to identify the best patient acquisition strategies for your fitness studio. Once the strategy has been set, we’ll take the reins; generating an unlimited supply of high-quality enquiries without you having to lift a finger.

What do clients say about us?

Our approach to fitness studio marketing

We’re London’s leading digital marketing agency for fitness studios; we’ve helped create and carry out digital marketing strategies for many top fitness studios throughout the UK, with clients seeing a significant improvement in ROI and up to 50% reduction in marketing costs.

We’re a data-driven agency, which means that we’re laser-focused on producing fantastic ROI and generating long-lasting leads. Here’s a step-by-step on how we work with our clients:

  • Our experts use proven, cutting edge digital marketing strategies to locate and target your prospective clients. Whether it’s through social media advertising, email marketing, or PPC, we will find the best way to reach your target audience and turn them into high-quality leads.
  • We will work with you to ensure that your website is optimised to drive more conversions once we have directed your target audience there. Whether it’s through site-mapping or improving the overall page layout, we can help optimise your website buyer’s journey.
  • With our approach to lead generation, you can expect to see unlimited leads and increased revenue. To help boost our lead generation processes’ efficiency, we use automation to identify, target, and convert your target audience without you having to lift a finger.
digital marketing fitness - The Brains
digital marketing fitness - The Brains
  • Before starting a campaign, we work with each of our clients to set realistic campaign goals and achievable KPIs, so that we have a shared understanding of what to expect from the campaign.
  • We believe in transparency and open communication. That’s why we provide regular, easy to digest reports so that you know how your campaign is progressing every step of the way.
  • We make the most of your budget to maximise revenue, using data to back up every strategy that we implement. Everything we do is results-based, so you can be sure that every penny is going directly towards delivering excellent results.
  • Fitness studio marketing is incredibly broad, and we know how important it is to understand the needs of each target audience we are approaching. Through our extensive experience, we know how to implement appropriate messaging at a point of crisis so that your target audience can get the help that they need.
  • Our experts understand the legal complexities surrounding fitness studio marketing and how to market your fitness studio effectively following the rules on Facebook, Instagram, email, online advertising and PPC.

Click below to book a free consultation to discuss how our approach can benefit you.

digital marketing fitness - The Brains

Recommended channels for fitness studio marketing

digital marketing fitness - The Brains

Google Ads

Google Ads are often the most effective way to acquire new clients – fast. Whether you’re building your first campaign or looking to improve an existing account, we can help you use Google to quickly develop a reliable source of new patient bookings

digital marketing fitness - The Brains

Social Ads

We use Facebook and Instagram marketing to grow your brand awareness and help you reach new audiences. We target ads towards people most likely to use your services and optimise all parts of the funnel to maximise your returns

digital marketing fitness - The Brains

Email Marketing

Many practices miss out on significant revenue by failing to retain patients or re-engage prospects. By running email nurturing campaigns to your database we can help you build better relationships, demonstrate your credentials and market new offerings

Why choose The Brains?

  • Fitness studios see a significant increase in client bookings after working with us
  • Our digital marketing strategies significant return on Investment for fitness studios
  • Our clients often increase their retention rates by more than 20%, meaning they can grow rapidly whilst still cutting unnecessary marketing costs
  • We collaborate flexibly and won’t tie you in – work with us for as long as you want to

Our full range of digital marketing services

digital marketing fitness - The Brains

Lead Generation & Leads On Tap

Generate unlimited leads for your business & reduce marketing costs.
Learn more

digital marketing fitness - The Brains

Marketing Automation

Automate complex processes and content delivery, to save time, money & effort.

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digital marketing fitness - The Brains

Online Advertising

Advertise on the right channels and drive exceptional results.

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digital marketing fitness - The Brains

Conversion Rate Optimisation

Improve your website content and user journeys to gain more sales.

Learn more

digital marketing fitness - The Brains

Content Strategy

Create compelling content aligned to Personas and convert more customers.

Learn more

digital marketing fitness - The Brains

Web Design & Development

Publish a beautiful conversion-driving website for your business.

Learn more

digital marketing fitness - The Brains


Gain more website traffic and improve online visibility with SEO marketing.

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digital marketing fitness - The Brains


Generate leads and gain sales via Pay Per Click advertising on Google, Amazon & Bing.

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digital marketing fitness - The Brains

Social Media

Reach a wider audience and gain high quality leads with social media advertising.

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Free digital marketing resources for fitness studios


Want to learn how to do digital marketing? Check out our Healthcare Marketing Marketing Masterclass Video

Healthcare eBook

 Download this ebook to see the ways in which COVD-19 is changing how Healthcare Clinics attract customers

Fitness studio marketing FAQ

What is fitness studio marketing?

Fitness studio marketing creates online interest, boosts visibility and generates leads for fitness studios. Every fitness studio can benefit from putting some energy into its marketing strategy, whether through increasing its search engine optimisation, purchasing PPC ads, enhancing its social media, or even setting up an email marketing campaign to nurture leads.

At The Brains, we’re market leaders when it comes to digital marketing for fitness studios, and we know what methods will best suit your goals.

What are the best marketing strategies for a fitness studio?

Choosing your fitness studio’s right marketing strategy depends on a few different factors that will determine which strategy will achieve the best results.

First, you need to understand who you will be marketing to and understand what makes your services appealing to them.

By working with The Brains, we’ll help you find the best strategy by helping you ask questions such as:

  • What age range do you want to attract?
  • Where does your target audience live?
  • What social media channels do they use?
  • What search engines do they use?
  • What time do they use them?
  • How much do you want to charge?

If you’d like to know more about how we conduct buying persona tests, speak to one of our marketing experts, and we’ll tell you everything you need to know.

What is fitness studio lead generation?

At The Brains, we believe that every marketing strategy should always begin with some form of lead generation to ensure that your content is seen and can create conversions.

We use an automated formula (Leads-on-tap), created by one of our co-founders, Larry Kotch, to maximise lead generation, which has proven to generate unlimited leads for our fitness studio clients.

We’re laser-focused when it comes to results – our clients see a significant improvement in ROI and a 50% reduction in marketing costs when working with us. Whether it’s through SEO, PPC, LinkedIn, or email marketing, we’ll make sure that your content is placed correctly to ensure that you generate the leads you deserve.

How does fitness studio marketing work?

The Brains have developed a data-driven lead generation strategy that guarantees high-quality leads. It’s a multi-step process carried out by our in-house industry experts.

  1. Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set.
  2. Personas and targeting – we workshop your ideal client, define which personas to target and what messaging will be most effective.
  3. Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written.
  4. Campaign build – we create the campaign, build out targeted ads, funnels and supporting content.
  5. Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes. Once the core channels are delivering a healthy ROI, we often add in supporting channels to build out the funnel, for example by adding email automation campaigns to increase retention rates.

How does The Brains save me money on my digital marketing activity?

We understand how important ROI is when hiring a digital marketing agency for your fitness studio. That’s why we guarantee to provide you with excellent results and a transparent relationship at every stage of the marketing journey to know how your budget is being used.

If you’d like to know more about how we carry out our digital marketing here at The Brains, give us a call or send us a message, and we’ll fill you in on everything you need to know.

Ready to talk about fitness studio marketing?