Marketing articles

The Brainy guide to email nurturing: How to follow up your marketing campaigns with effective email nurturing activity

The Brainy guide to email nurturing: How to follow up your marketing campaigns with effective email nurturing activity

A personal touch will always make your brand stand out from the crowd and help you to connect more effectively with your audience. Email marketing turns prospects into hot leads, provides you with a cost-effective way to follow up marketing campaigns and also offers an engaging and organic method of supporting your various other channels.

The Brainy guide to marketing automation: How to automate your marketing campaigns and generate unlimited leads

The Brainy guide to marketing automation: How to automate your marketing campaigns and generate unlimited leads

Marketing automation is a core aspect of modern marketing and is vital to ensuring the growth and success of your business. By creating automated systems and implementing tools, you massively increase efficiency while removing a lot of the unnecessary legwork. Marketing automation solutions help you to improve ROI, cut overall marketing costs, generate and nurture leads. But what is marketing automation?

A beginner’s guide to persona marketing: How to create personas

A beginner’s guide to persona marketing: How to create personas

As a business owner, you will know that catering to the specific needs of your target audience is essential. Persona marketing is a process where you identify the best methods and approaches based on the characteristics of your customers — such as their age, location, job, interests and even their online shopping habits. Then, using this information, you create “personas” to determine your marketing strategy.

In this easy-to-digest guide, we’ll provide all the information and insights you need to implement persona marketing effectively.

Get our Leads on Tap system

Have you ever wanted to solve Lead generation once and for all? Imagine what you could achieve if you were able to generate the optimal amount of quality leads your business needs each month, without fail. 

The Leads on Tap system devised by The Brains, can help you do just that. It's been developed through our work running hundreds of marketing campaigns for global corporates, tech start-ups, political parties, professional service firms and everything in between. 

In this guide we reveal the core pillars of the L.O.T blueprint so you can take the first steps to future-proofing your business and outgrowing your competitors. 

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