Luxury B2C marketing
The Brains specialises in luxury B2C marketing for high-end consumer brands. Through a consultative process we identify the right channels, content and campaign structure to increase your customer base and grow revenue. Maximise your marketing results and increase revenue with us.
London’s luxury B2C marketing specialists
Targeted campaigns
Our highly targeted lead generation campaigns are designed to reach and convert your ideal customer, delivering incredible ROI.
Data-driven strategy
We dig into your data and create content strategies based on actionable insights. No guesswork, just powerful campaigns.
Flexible pricing
Our lead generation solutions scale to meet your needs and suit your budget. You can turn activity on or off as needed.
Our formula for success
Our luxury B2C marketing campaigns are built on a brainy formula that delivers unlimited leads, unparalleled growth, and impressive cost savings.
We combining a powerful blend of digital advertising, online buying psychology and the latest marketing automation tools to help you attract, convert, and retain customers.
We will help you to:
- Grow your business quickly and sustainably
- Convert high value customers
- Improve CAC (cost of acquisition)
- Join up your marketing channels and optimise results
- Automate campaigns and lessen the hassle of managing activity
- Link marketing spend to actual results…typically a source of frustration for luxury B2C companies!
Expertise. Knowledge. Trust.
We’ve helped many high end consumer goods companies to grow faster.
Our clients include:
- Luxury fitness brands
- High end beauty brands
- Bespoke fashion houses
- Private wellness consultants
Recommended channels for luxury B2C marketing
Google/Amazon PPC
When it comes to engaging with potential customers at the point they are searching for your kind of product or service, there is no better way than via Google/Amazon PPC. Most markets are highly competitive with multiple brands often competing for the same precious search terms. We help our clients win at the PPC game, not by outspending competitors, but by outthinking them.
Email marketing
Email is a highly effective way to educate potential customers on the merits of your product or service, and upsell to existing ones. We help our luxury B2C clients design personalised nurturing journeys for their customers, with multiple touch points and enticing content that keeps them coming back for more. Email nurturing typically increases your chances of a sale by up to 70%.
Our Clients
What do clients say about us?
Luxury B2C case studies
Amazing results in just 3 months
Our luxury clients see phenomenal results within just 3 months of working with us.
45%
Increase in
lead volume
5x
Return on
Investment
50%
reduction in
marketing costs
Marketing services
Lead generation
Our high end B2C lead generation experts design effective campaigns that deliver unlimited leads on tap.
Content strategy
We design engaging content campaigns that attract, convert, and retain high value consumers.
Consultancy
We consult with you on how to generate more leads, get more sales, and smash targets.
Online advertising
We create online advertising strategies that drive sales and leads via the right channels.
Marketing automation
We automate creative marketing campaigns that generate high-quality leads.
Conversion Rate Optimisation (CRO)
We optimize websites and sales funnels to increase conversions.
Luxury B2C marketing FAQ
What is specialist luxury B2C marketing?
Luxury consumer goods marketing is a specialist form of B2C marketing that focuses on selling high value items to a select consumer base. Marketing campaigns focus on the value of the product, its desirability and how it serves the needs of its target customer base. When marketing a luxury B2C brand, agencies focus on high quality visuals, bespoke copy and content that entices and excites the potential customer. With more than twenty years of combined experience in luxury consumer goods marketing, The Brains understand how to best convey the unique appeal of your offering to your ideal customer base, and to convert them into loyal, repeat customers.
What types of luxury B2C companies do you work with?
The Brains works with a wide variety of luxury B2C companies, generating incredible results thanks to our deep industry experience. Our client base includes:
- Luxury fitness brands
- High end beauty brands
- Bespoke fashion houses
- Private wellness consultants
How does luxury B2C lead generation work?
The Brains has developed a brainy formula for guaranteed high end B2C lead generation success. This involves a multi-step process, followed by our highly-experienced data scientists, content strategists and marketing automation gurus:
- Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set
- Personas and targeting – we workshop your ideal customer, define which personas to target and build targeted lists for the channels your campaign will run on
- Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written
- Campaign build – we create the campaign, building out targeted lists, funnels and supporting content and launching activity on your preferred channels
- Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes
Which marketing channels are best for my luxury B2C campaign?
The right marketing channels will depend on your goals and objectives, as well as your budget for paid advertising activity and content creation. Our Brains are specialists in advising high end B2C companies which funnels, messaging and channels will bring them the best success. For instance, if your main goal is to increase leads and gain new customers, Google Shopping and PPC advertising is a great way to gain low hanging fruit and generate interest. Facebook works very well as a supplementary channel, and email marketing is an excellent way to increase customer retention rates. A full channel-by-channel marketing strategy will be planned on your behalf by your dedicated Brains content strategist.
How does The Brains save me money on my marketing activity?
By being highly-targeted in our approach and focusing on the right messaging and channels, we are able to deliver a significant improvement in your CPL (cost per lead). We believe that marketing should always be accountable for driving revenue and that you should always be able to tie activity back to results – typically a source of significant frustration for many luxury B2C companies.