14 minutes to read
When you boil it down, content, in its purest and simplest form, is the stuff that makes people want to come to you. It's one of the single biggest drivers of traffic in the digital marketing world, with the potential to be absolutely the most effective and useful...
15 minutes to read
Remember when early internet searches were purely text-based? Simpler times. Well, bigger wheels are in motion and things are set to change - in a significant way. We’re living in a brave new world, and with it comes a deeper, more visual, reality-enhancing internet....
10 minutes to read
It’s a tale as old as time - well, as old as business, anyway. The old ‘price vs value’ question. You require digital marketing services, and you’re prepared to part with some of your hard-earned cash to get the right stuff. There’s no such thing as a free lunch, of...
14 minutes to read
How hard is digital marketing? Well… it depends. Let’s start by asking an entirely different question: how hard is cooking? Clearly, that’s not an easy one to answer - or at least, there are a lot of different ways you could answer it. True, cooking requires some very...
15 minutes to read
Read that title and you probably imagine some misty-eyed marketing guru gazing into the sky, and in a faraway voice saying: “as long as it needs to be.” OK, how long’s a piece of string, and all that. Point taken. But with attention spans shrinking and countless new...
10 minutes to read
When it comes to Google search, page one is the promised land, and digital marketers everywhere strive to get their website into one of those coveted high-ranking positions. In SEO terms, domain authority is a key ingredient to boosting search engine performance.You...