Hi there, I'm
Lisa Sajwani

Content Strategist
Lisa Sajwani is a Content Strategist at The Brains, with a passion for lead generation and online buying psychology. Lisa writes about all things content strategy and how to get the most out of your marketing campaigns, by tapping into your audiences, understanding their personas and planning highly targeted advertising approaches. When she's not busy strategising, Lisa loves to write, rollerblade and has been known to enjoy the odd motorbike ride or two.
2021 Healthcare Marketing Trends

2021 Healthcare Marketing Trends

2021 has been a year of colossal change for the healthcare sector, with online-first patient service becoming the norm and the days of face-to-face consultations for minor enquiries long gone. As patients and practices adjust to a fundamental shift in how healthcare services are delivered, top clinics are harnessing new healthcare marketing techniques to help their clinics grow. Here’s what you need to know about the latest trends in healthcare marketing, and how to boost your clinic revenue now.

A beginner’s guide to persona marketing: how to create personas

A beginner’s guide to persona marketing: how to create personas

As a business owner, you will know that catering to the specific needs of your target audience is essential. Persona marketing is a process where you identify the best methods and approaches based on the characteristics of your customers — such as their age, location, job, interests and even their online shopping habits. Then, using this information, you create “personas” to determine your marketing strategy.

In this easy-to-digest guide, we’ll provide all the information and insights you need to implement persona marketing effectively.

A beginner’s guide to funnel marketing: how to set up effective marketing funnels in five steps

A beginner’s guide to funnel marketing: how to set up effective marketing funnels in five steps

The marketing funnel is a powerful visualisation tool that helps to ensure your campaigns are structured effectively for conversion. By visualising the journey your prospects will take, you can ensure they are nurtured at every touchpoint.

In this guide, you’ll learn how to craft an effective marketing funnel and attract high volumes of new customers for your business.

In this guide, you’ll learn how to craft an effective marketing funnel and attract high volumes of new customers for your business.

What is a lead magnet and how do you design one?

What is a lead magnet and how do you design one?

A lead magnet is an engaging piece of content that you offer to potential clients in exchange for their contact information. It could be an ebook, a whitepaper, a blog post, or a video – the most important thing is that your lead magnet is attractive to your target audience.

Get our Leads on Tap system and generate unlimited leads

Have you ever wanted to solve lead generation once and for all? Imagine what you could achieve if you were able to generate the optimal amount of quality leads your business needs each month, without fail. 

The Leads on Tap system has been devised by The Brains to help you generate unlimited leads online. It's been developed through our work running hundreds of marketing campaigns for global corporates, tech start-ups, political parties, professional service firms and everything in between. 

In this guide we reveal the core pillars of the L.O.T blueprint so you can take the first steps to future-proofing your business and outgrowing your competitors. 

Ready to schedule a free digital marketing consultation?