Hi there, I'm
Lisa Sajwani

Content Strategist
Lisa Sajwani is a Content Strategist at The Brains, with a passion for lead generation and online buying psychology. Lisa writes about all things content strategy and how to get the most out of your marketing campaigns, by tapping into your audiences, understanding their personas and planning highly targeted advertising approaches. When she's not busy strategising, Lisa loves to write, rollerblade and has been known to enjoy the odd motorbike ride or two.
2021 Healthcare Marketing Trends

2021 Healthcare Marketing Trends

10 minutes to read

2021 has been a year of colossal change for the healthcare sector, with online-first patient service becoming the norm and the days of face-to-face consultations for minor enquiries long gone. As patients and practices adjust to a fundamental shift in how healthcare services are delivered, top clinics are harnessing new healthcare marketing techniques to help their clinics grow. Here’s what you need to know about the latest trends in healthcare marketing, and how to boost your clinic revenue now.

A beginner’s guide to persona marketing: how to create personas

A beginner’s guide to persona marketing: how to create personas

9 minutes to read

As a business owner, you will know that catering to the specific needs of your target audience is essential. Persona marketing is a process where you identify the best methods and approaches based on the characteristics of your customers — such as their age, location, job, interests and even their online shopping habits. Then, using this information, you create “personas” to determine your marketing strategy.

In this easy-to-digest guide, we’ll provide all the information and insights you need to implement persona marketing effectively.

A beginner’s guide to funnel marketing: how to set up effective marketing funnels in five steps

A beginner’s guide to funnel marketing: how to set up effective marketing funnels in five steps

11 minutes to read

The marketing funnel is a powerful visualisation tool that helps to ensure your campaigns are structured effectively for conversion. By visualising the journey your prospects will take, you can ensure they are nurtured at every touchpoint.

In this guide, you’ll learn how to craft an effective marketing funnel and attract high volumes of new customers for your business.

In this guide, you’ll learn how to craft an effective marketing funnel and attract high volumes of new customers for your business.

What is a lead magnet and how do you design one?

What is a lead magnet and how do you design one?

9 minutes to read

A lead magnet is an engaging piece of content that you offer to potential clients in exchange for their contact information. It could be an ebook, a whitepaper, a blog post, or a video – the most important thing is that your lead magnet is attractive to your target audience.

Ready to schedule a free digital marketing consultation?