15 minutes to read
Some businesses contact digital marketing agencies with a clear view of exactly what they want to accomplish through their marketing efforts, knowing full well how they will work with the agency towards this success. For most, however, it is far less simple.Start-up...
15 minutes to read
One of the biggest questions marketers face, regardless of specialism, is “what is the real value of your work?”. Senior stakeholders want to understand the return on their investment, and many are still unsure of the value that digital marketing channels can bring...
12 minutes to read
How to set up powerful PPC campaigns and make them work for youWith PPC fast becoming one of the most profitable marketing mediums, there has never been a better time to get to grips with how it works. With expert knowledge under your belt, you can start generating...
2 minutes to read
There’s no stopping The Brains in 2021! Winning two prizes at the recent Global Digital Excellence Awards has been a fantastic start to Q3, and we’re so grateful to have been recognised for our efforts. Recognition for paid socialOur paid social team have really upped...
11 minutes to read
How To Transform Your Website Into A Conversion Magnet"Why is no one visiting my website? My content is first-class, and my product practically sells itself — why isn't anyone visiting?!" If you find yourself thinking something similar, this blog is definitely for...
15 minutes to read
Engaging potential customers with a powerful content marketing strategy Having great content is one thing, and it's another to have a deep enough understanding of your target audience that it influences your content creation. But, without having an effective content...
14 minutes to read
Strategies Every SaaS Marketing Manager Needs To KnowWith the world of SaaS growing exponentially, it's becoming harder for businesses to stand out and market their services effectively. All too often, SaaS services go unnoticed due to businesses not having an...
2 minutes to read
Hard work really does pay off! The Brains celebrated some amazing successes last night at The 2021 Digital Growth awards, winning two impressive PPC and social media awards as well as a runner up prize. Recognition for our BrainsCompanies across the world have...
4 minutes to read
At The Brains, we’re immensely proud of our consultative approach to marketing, and our collaborative, ROI-driven campaigns that deliver exceptional results for clients. Since 2015, we’ve been honing the way our digital marketing consultancy partners with clients, ...
10 minutes to read
As a business owner, you will know that catering to the specific needs of your target audience is essential. Persona marketing is a process where you identify the best methods and approaches based on the characteristics of your customers — such as their age, location, job, interests and even their online shopping habits. Then, using this information, you create “personas” to determine your marketing strategy.
In this easy-to-digest guide, we’ll provide all the information and insights you need to implement persona marketing effectively.